Some Helpful Strategies to Effectively Increase Sales

Starting a business is very easy, if you are business minded and have the finance to support the opening and execution of a business plan. The hard part however, is increasing sales and making sure that the customers return to you for their particular needs.

Moreover, when it comes to sales, the success of a business isn’t only about increasing them but also, to benefit from a rise in profits. Do you want to know how to increase sales? Following are some surefire tips to help you to increase sales as well as profit for your business.

Strategy 1: Use Content Marketing

The power of content marketing as compared to traditional methods is very great, because this type of marketing enables prospective clients and customers to find your business and show an interest in it, rather than the other way around. Content marketing is very beneficial because of:

  • Low Marketing Costs
  • Pre-qualified Costs
  • High Customer Satisfaction and Conversion Rates

Strategy 2: Use Up-Sells Effectively

Up-sells are very important to any organization and if yours isn’t making use of up-sells in an effective way, chances are that your store or business isn’t earning half as much as it should. Imagine yourself in the shoes of a customer; how many times did you upsize your order just because the cashier asked about it when you were placing your order?

Strategy 3: Set Up an Incentive Program for Your Sales Team

sales teams 06-25-15Let’s face it. Your sales team won’t make an extra effort, other than the minimum needed to meet their monthly sales target. They won’t have any incentive or motivation when it comes to meeting any more sales, other than the monthly pay-check.

This is why; setting up an incentives program is a very good idea which will encourage workers to provide extra results and sales, even if they have reached their target. The incentive can be anything, from securing a bonus or extra pay to getting featured as the employee of the month.

Effective ways can be found to understand how to increase sales with the help of careful analyzing and planning of your work days. The important thing to remember is, while there will be some days filled with good sales and profits, all days will not be exactly alike.


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First Requisite of Starting a New Business: Putting Together a Good Business Plan

Everyone agrees that the hardest part when it comes to making a good business plan is starting it. Why? This task is daunting at best, especially if you are new to the game. One thing to remember though, is that coming up with a good business plan won’t be hard once you start. Following are the main tips you need to keep in mind, which will guarantee a business plan that works for you.

4676080_medDon’t Forget the Audience Your Business Intends To Target

This is very important. Your target market won’t be affected at all, if the business plan doesn’t concern them. The business plan should be such, which not only attracts potential customers and your target audience but also attracts equity investors to take an interest in your business.

In general, your business plan should include your big profit potential, risks and uncertainties associated with the business, etc.

Work On Creating a Surefire and Effective Strategy

The first half of the business plan should include a solid business strategy that will work towards developing, supporting and growing your business. This will enable you to keep a look out in the market, the specific industry, the customers, and the competition.

This will also help you to create an effective strategy that works well, keeping the current market situation and various factors in mind.

Don’t Overreach or Under-reach with Your Plan

To convince people into working with you and/or investing in our business, you will be required to do a lot more than simply attracting them to the possibilities you offer. Often enough, you will have to compete with other businesses for this, which will be hard, as companies or people have a set buying patterns or connections when it comes to doing business and are not likely to change them unless offered a good incentive in the form of a product or service.

Thus, putting together a good business plan takes a lot more than simple business acumen, especially when it comes to a start-up business.


Here is a Business Diagnostic Test you can take that will give you a full pictures into your business filled with valuable insight into what areas of your business need improving.


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Inspirational Quotes about Business Success

Do you have it what it takes to start a business of your own from the ground up? Do you know the truth about life and business? Do you need inspiration to face the challenges of your business? Here are a few motivational and inspirational quotes about business success to really learn from…


Sir Richard Branson, Founder of Virgin Group

“Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.”
-Richard Branson, Founder of Virgin Group

“What would you attempt to do if you knew you would not fail?”
-Robert Schuller, American Christian Televangelist

“Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, So go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”
-Thomas J. Watson, Chairman and CEO of International Business Machines 1914 – 1956

“Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him.”
-Henry David Thoreau, American Author 1817-1862

“Don’t worry about failure; you only have to be right once.”
-Drew Houston, Dropbox founder and CEO

“The greatest failure is not to try. Had I listened to all the people during the course of my life who said, “You can’t? You’ll fail. It won’t work. You don’t have… I wouldn’t be here today.”
-Debbi Fields, Founder of Mrs. Fields Bakeries 

“And that’s the secret. Timing, hard work and smart partners. Using that formula, I’ve either founded or funded over 80 companies, and none have gone bankrupt. Most have done very well.”
-Terry Matthew, chairman of Mitel and Wesley Clover

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Top 3 Benefits of Team Building Activities and Ideas

Offering team building activities and ideas for employees can prove to be highly beneficial for any workplace. Employers should seek methods to increase job satisfaction through developing employee communication skills, confidence, generation of new ideas and creativity, and connections with other employees. These activities and ideas are major contributors towards reduction of employee turnover and increase of morale.

Many employees find themselves freshened up and relaxed at the end of each session, boosting their confidence and productivity also their efficiency.

Here are three benefits that any workplace can expect from team building activities and ideas.

Yeah! We did it!!1.     Encouragement of Creativity

When employees are taken out of the usual environment and are given team-building tasks to accomplish, they are able to use their imagination in a way that they’re not normally given a chance to. One of the biggest boosts behind this is the change which allows them to take a break from work. Secondly, such activities help refresh a person while giving them the hint that creativity is always welcomed.

2.     Quick Problem Solving Solutions

Since majority of team building activities and ideas are focused on problem solving skills and being able to find quick solutions to them, the principles learned can be applied at the workplace as well. When an employee is stuck in a situation, they can use help from such activities to help find windows and clues to solve even the most crucial problem. Employees are able to identify problems, their cause, and solutions. Then, they conclude what the fastest way and most efficient way to resolve the issue is.

3.     Increases Employee Retention

Employee turnover is actually correlated to employees and their relationships with their employer. When an employee has support from their co-workers and employer, they have more confidence and a sense of pride instilled within them. This develops passion and motivation within that employee, and this can be seen measured through their efficiency and productivity. Improving the performance of the people you have is a better option than hiring new recruits because the latter costs a lot of time, money, and effort. It’s best to engage in team building activities and ideas every now and then so that employees are motivated to achieve their full potential.

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Benefits of Using Twitter for Business

Social media has changed business as we knew it. Now, an online presence is vital for any business to survive and thrive. The need for every business to be on Twitter for instance, cannot be stressed enough. If you run a business and do not see the significance of using Twitter, here are a few benefits of twitter for business broadly outlined.

Twitter Header 06-12-15Monitor Your Competitor

Twitter allows you to monitor about your competitor’s current strategies and activities, and follow-up whether they are successful or not. You can use this platform to see what your competitor’s lack and opportunities you can tap into; based on that research, you can launch your own products or services to bridge the gap.

Brings the Customers Closer

Twitter allows you to connect with hundreds of thousands of potential customers who you have no other way of reaching you. The platform serves to bring all involved closer and more connected. You can monitor what your customers are saying about you with Twitter. In case of negative response, you can always provide a quick response here, letting your clientele know you care, while effectively doing good reputation management at the same time.

Following the Trend in the Industry

Twitter enables you to learn about current trends in your industry. Twitter will give you links to dozen of websites or blogs upon doing a search related to your industry. You can reach up-to-date information very quickly and research local and global trends on Twitter.

Communicating Effectively

Twitter can serve as a valuable asset for you to subtly and creatively broadcast your values and business goals. It lets people easily follow what you are up to and enables seamless communication. You start communicating more effectively as you break the distanced corporate image.

Know of any more benefits of Twitter for business? Share them with me.

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