When someone goes out to buy something, why is it that a large percentage of the population prefers a branded item over a generic product in the same item category, even when buying something as simple as salt or diapers?
There are a number of reasons why brands are linked with quality and a large segment of the customer market is drawn towards brands and completely ignores other local options.
Here are 3 important reasons why buying brands has become a habit of the population:
1. Perceptive Quality of A Brand
Many consumers have a perception about brand quality. They believe that a brand will surely offer unparalleled quality with consistency every time. This perception is what makes them prefer brands over generic products.
For consumers, quality is the highest priority, and they are willing to pay more because they feel that product quality is something they can never compromise on. Brands have earned their trust in this regard over the years.
While a local product might be just as good, the perceived quality of the brand wins every time.
Consumers generally prefer a safe and secure option, something they’re already familiar with, rather than try something new or different. When it comes to health, people are not willing to try out a new product no matter how affordable the price. They feel that a product they have always used is the best thing for their family.
3. Satisfaction and Trust
If a particular brand has delivered consistent quality over time, it builds trust in the mind of the consumer. This in turn leads to great satisfaction and comfort, which prompts the consumer to buy that particular brand every time without any second thought to spare for the other numerous products available in the market.
There is a magic brought by a brand that consumers are drawn towards them and are willing to spend more to purchase a branded product they have come to associate with quality over a period of time.