Comments on: 6 Things you need to know when advertising on radio… http://bradsugarsblog.com/6-things-you-need-to-know-when-advertising-on-radio%e2%80%a6/ Brads Web Log Tue, 03 Jan 2012 12:27:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bob Roberts http://bradsugarsblog.com/6-things-you-need-to-know-when-advertising-on-radio%e2%80%a6/comment-page-1/#comment-300 Bob Roberts Tue, 09 Jun 2009 15:21:17 +0000 http://www.bradsugars.com/?p=167#comment-300 Brad, great points on focusing on on big idea and keeping clutter to a minimum. As one who is "the voice" for a lot of commercials I can tell before the commercial ever leaves the studio whether or not it will be effective. Too many advertisers try to cram as much as possible into a spot turning the entire thing into mush. As with so many other things, less is more with copy in a radio commercial. Thanks for the post. Brad, great points on focusing on on big idea and keeping clutter to a minimum. As one who is “the voice” for a lot of commercials I can tell before the commercial ever leaves the studio whether or not it will be effective. Too many advertisers try to cram as much as possible into a spot turning the entire thing into mush. As with so many other things, less is more with copy in a radio commercial.

Thanks for the post.

]]> By: Michael Jetter http://bradsugarsblog.com/6-things-you-need-to-know-when-advertising-on-radio%e2%80%a6/comment-page-1/#comment-266 Michael Jetter Sun, 07 Jun 2009 15:29:50 +0000 http://www.bradsugars.com/?p=167#comment-266 Brad, Great points! Also remembering small market advertisers,per spot costs tend to be quite a bit less than larger markets,an advertiser can spend about $500 a week and receive about 5 commercials per day Mon-Fri. Placing them in the right time slots (day parts) will help effectively test your advertising. Try this for a week and measure the results. You may then want to change the meassage and measure again. Keep your message fresh and on point for best result.if you cannot invest to run at least 5 spots per day in your targeted day part, find anothe medium right for your budget. Michael Brad,

Great points! Also remembering small market advertisers,per spot costs tend to be quite a bit less than larger markets,an advertiser can spend about $500 a week and receive about 5 commercials per day Mon-Fri. Placing them in the right time slots (day parts) will help effectively test your advertising. Try this for a week and measure the results. You may then want to change the meassage and measure again.

Keep your message fresh and on point for best result.if you cannot invest to run at least 5 spots per day in your targeted day part, find anothe medium right for your budget.

Michael

]]> By: Peter Williamson http://bradsugarsblog.com/6-things-you-need-to-know-when-advertising-on-radio%e2%80%a6/comment-page-1/#comment-258 Peter Williamson Fri, 05 Jun 2009 20:22:44 +0000 http://www.bradsugars.com/?p=167#comment-258 Brad, Great summary! One more thought - radio can be great for reinforcing other marketing for specific events - keeping them top-of-mind. Peter Brad,

Great summary! One more thought – radio can be great for reinforcing other marketing for specific events – keeping them top-of-mind.

Peter

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