Cold Calling Made Simple …
So, let's get right to the point ...
You have a database of cold prospects to call, you want to make sales to.
You have to make the dial, wait for the answer, get put through and then it's ON ...
Sell or be SOLD on the fact that you cannot help, have nothing they want and are wasting their time ...
First Key, the first line out of your mouth had better WOW me or you're dead ...
And by the way ... how are you today DOES NOT WOW ME ...
Ask me a benefit filled question ... ? But don't make it overly 'salesy' ...
Hi it's Steve from XYZ company and I'm calling to see if a 37% increase in your bottom line profits is something you could invest just 3 minutes chatting about?
Or ...
It's Mary from ABC company and my boss has asked me to call and find people who needed extra sales in this economic downturn ... are more sales something you would like to invest 4 minutes looking at ... ?
Get my attention and give me a benefit ... IMMEDIATELY ...
Then use questions rather than sales statements and you will win far more deals ...
All the Best ... Brad Sugars
Great one Brad… It all comes back to AIDA… Attention, Interest, Desire, Action.
Rob
Great point, always comes back to the headline, even on the phone.
DG
And remember to smile before you dial! Makes an AMAZING difference.
Approach your prospects according to their personality. This is critical in cold-calling for lead generation and appointment setting. Anyway, thanks for sharing this great post, act.