DISCOUNTING … the business killer …
OK, just a short message today ...
STOP discounting ... it is the #1 business killer ...
Think of this, if you have a 20% margin and then have a 10% off sale you have to sell TWICE as much to make the same Gross Profit ...
Instead, add value ...
Give away hard items with a soft dollar value, ie a shirt that is valued at $200 but only cost you $80. Customer still perceives they got $200 for nothing ...
So, how have you seen companies add value rather than discount ... ? How have you done it ... ? Think of 7 ways right now you could add value rather than discount your way forward ...
If cannot think of them, how can your customer ...
All the Best ... Brad Sugars ...
yup, that’s true brad, i’ve been using this strategy for years and it still works