Brad Sugars' Blog|Franchising|Small Business Coaching|business advice|business help|business mentor|executive coach|

You know there are very few companies who don't want more customers.  In fact, most of us would love nothing more than to keep a steady flow of them on tap day in and day out.

Well, here's how ...

Let's use Leverage, divide to multiply that is ...

Break the task down, you need more leads and you need better conversion rates.

First the Leads ... if you read my first ever book Instant Cashflow you'll see more than 70 ways to generate leads.  I'll go over several of them oer the next few blog posts.

Today we are going to look at your conversion rates.  No use getting more leads when you are not converting enough of the ones you;re already getting.

Here's the top 6 ways to boost your conversion rates this week ...

1.  Measure it ... that's right work out what it is, exactly, not just a gut feel.  In fact, if you want to get serious you can measure the results every step of the sales process, measure it by every sales person, and my every marketing medium ... measuring it gives real growth ...

2.  Work out what you're spending ... when you know what it costs you to buy your leads (ie. $1000 advert that got 20 leads cost you $50 a lead) you'll get very serious very quickly at turning them into real sales.

3.  Follow Up ... if you think of every lead as money already spent, money already invested in buying the leads, then you will work out ways to continue to follow up with your leads, reasons to either call, write, email and ask for the sale again and again.

4. Make Offers and Ask for the Sale ...having trained literally tens of thousands in sales the biggest thing I see is sales people who don't ever really ask for the sale.  how many ways can and do you ask for the sale, remember, never ask a yes/no question, use a detail question like 'what day do you want it delivered?' as your close.

5.  Use more questions ... stop chatting, and selling and start asking questions.  Questions let your prospect talk, it let's them show you why they feel they want to buy ... less sell more questions that will sell for you ...

6.  Training, training and more training ... every profession and sales is one of them, needs professional development.  Doctors, lawyers, accountants all have to train for a set number of hours each year to stay relevant, sales is the same.  Find and attend the best courses, read the best books, watch the best video's and so on.

So, get to work, measure it, and then make the changes to boost your conversion rate and thus your bottom line ...

All the Best ... Brad Sugars