More Ways to Double Your Customer Base in Four Weeks
There are so many ways to double your customer base in four weeks, I couldn’t fit them all in to last week’s blog, so here are more ways.
1) Cater to your best customers and weed out the rest- Sometimes it is better for your business to lose customers. That sounds counterintuitive, but I’ll explain.
You don’t want customers that create unnecessary headaches and detracts from your ability to serve your other customers.
You need to concentrate on customers who represent the bulk of your business and contribute the most to your profits. Make them feel special by devoting time you might have given to problem customers in the past.
Remember, birds of a feather flock together so meet the needs of your most valuable clients can lead to cultivating even more customers who fit that mold.
You can identify your best customers by using the “80-20 Rule” which states that 80% of your company’s profits come from just 20% of your customers.
2) Improve conversion rates on leads- Improving the rate at which you convert leads is the most obvious way to double your customer base. It’s just simple math.
If you are converting 20% of your leads into sales but could boost that rate to 40%, you would double your customers.
But how do you go about improving your conversion rate?
You could provide added value offers to customers, use customer questionnaires to learn what they want or educate your customers on value not price.
Most importantly, you want to make it easy for customers to buy from you. You want your business to stand right in the middle of a river of rampaging customers who need to buy your products and services.
Improving your conversion rate requires understanding your market’s wants and needs and fulfilling those needs in a mutually beneficial way for both you and your customer.
There are many strategies and techniques to increase your conversion rate, but you must remember to test and measure all strategies you try to see which work for you.
3) Direct online traffic to your location- If your business doesn’t already have a web presence you are probably way behind your competition.
A website can act as a customer magnet that never stops and can build your brand all over the world at virtually no monetary cost to you. Do you see a downside to that because I don’t?
Once you’ve created a website, you’ll want to give visitors something of value for visiting and providing you with their information. This is how to build huge customer databases and promote offers to prospects and existing customers.
You want to make the incentives you promote on your website irresistible and emphasize a call to action so you can generate useful leads.
You can also use your website to actually sell your product so customers don’t have to travel to your location. Obviously this can build your customer base, not only through sales, but through the information necessary to make an online purchase.
If you can attract 10000 visitors to your website per month and convert just one percent of them, you will generate 100 new customers per month which will translate into over 1000 new customers per year. If you convert 10% and you would have 1000 new customers in a month.
