My good buddy Jeff Gitomer put’s it simply …
All things being equal, people buy from people they like ... and, all things not being equal, people still buy from people they like ...
So, a short but to the point note today, are you all professional all the time or are you friendly with your prospects and customers ???
Remember, it never hurt to grab a sandwich with your prospect ... friendly is much easier too ...
All the Best ... Brad Sugars
