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bradley j sugars

Posts Tagged ‘act’

Leads x Conversion Rate = Customers …

You know there are very few companies who don’t want more customers.  In fact, most of us would love nothing more than to keep a steady flow of them on tap day in and day out.

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My good buddy Jeff Gitomer put’s it simply …

All things being equal, people buy from people they like … and, all things not being equal, people still buy from people they like …

So, a short but to the point note today, are you all professional all the time or are you friendly with your prospects and customers ???

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DISCOUNTING … the business killer …

OK, just a short message today …

STOP discounting … it is the #1 business killer …

Think of this, if you have a 20% margin and then have a 10% off sale you have to sell TWICE as much to make the same Gross Profit …

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Cold Calling Made Simple …

So, let’s get right to the point …

You have a database of cold prospects to call, you want to make sales to.

You have to make the dial, wait for the answer, get put through and then it’s ON …

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A Quick Question with Major Ramifications …

Imagine that with one simple question I could help you double your profits …

In fact, imagine that with only a few words you could stumble across the one area of your business that is literally overlooked every single day in most companies, to the point where people dismiss it as, “yeah, we’re OK in that area”.

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Why do Customers leave you … ?

How many times have you played the “Whatever Happened to …” game.  Wondering why a certain customer who used to buy what you have to sell doesn’t buy anymore?

 

Is there a reason?  Or group of reasons?  Has anyone ever done a study on this?

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Writing for Business and Marketing …

I’m sure you all know the difference between a well written letter, advertisement or other marketing piece.  But what exactly is the difference …? 

The difference is simply that some people have become aware of the power of words … 

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6 Things you need to know when advertising on radio…

Along with press and television, radio is one of the most popular forms of advertising.  It can also be one of the most effective.  But before embarking on a radio campaign there are a few points you should keep in mind.

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SALES … the 7 most important facts every salesperson, including you, must know …

1. You’ve got to qualify the decision makers quickly and simply… I’m sure you’ve had the experience of running through your whole sales pitch only to hear, “I’ll have to ask my partner about this…”

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I Want Your Unhappy Customer Experience Stories …

Had  a great experience today of someone turning an unhappy experience into a great one and I want to know if you had an unhappy experience that was turned around …

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