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Posts Tagged ‘advertising’
By Brad Sugars
Jack Welch, the former CEO of General Electric, used to get rid of the bottom 20% of his employees each year. While some see this as a harsh way to handle business, Welch had both strategic and practical reasons for following this mandate.
Read more on Getting Rid of People…
By Brad Sugars
I want to teach you how it is that the very best companies and the very best salespeople NEVER worry about having a higher price.
In fact, if you’re great at sales, and great in business, you want a higher price.
Read more on Live by Price, Die by Price ……
By Brad Sugars
Hiring an employee is kind of like dating. The interview can be all roses, but then on date #1, you really start to understand who it is you’ve hired. And “Oh no,” you got it wrong.
Read more on “I Just Can’t Get Good People …”…
By Brad Sugars
So, when is great service really great?
Let’s say you and I go to a restaurant and sit down. The waitress is polite, greets us perfectly and serves us so well we feel obliged to order a little more expensive wine.
Read more on 3 Steps to Great Service ……
Posted on July 1, 2009, 11:11 am, by bradsugars, under Internet, act.
OK, so I’ve now seen just one too many companies BURN UP their advertising money …
Let’s be clear, advertising has only one job, to get SALES, money in the bank, thus MARKETING is MATH …
Read more on Target, Offer … and then COPY ……
Posted on June 12, 2009, 8:46 am, by bradsugars, under act.
Joining forces is a simple concept, but almost never used by 98% of business owners.
That’s a shame, considering how profitable it can be. Here are 7 brilliant applications of the idea …
Read more on JOIN FORCES … 5 ways to get together with other businesses and make a killing ……
Tags: advertise, advertising, avid, client, customer, database, discover, franchise, franchisee, McGraw Hill, new client, new customer, written 7 Comments | Read the rest of this entry »
Posted on June 5, 2009, 12:51 pm, by bradsugars, under act.
Along with press and television, radio is one of the most popular forms of advertising. It can also be one of the most effective. But before embarking on a radio campaign there are a few points you should keep in mind.
Read more on 6 Things you need to know when advertising on radio……
Posted on May 24, 2009, 11:54 am, by bradsugars, under act.
In fact, I’ll give you the 6 best cash-cow headline tips and then, 5 headline starters to turn your ads into super profit makers …
So, your putting together an advertisement, first you’ve got to understand that the TARGET audience is the most important aspect, where you place the advert, the OFFER you make is next most important, so make sure your ads always make and offer and ask for the sale, and third is the COPY or the words you use including the headline …
Read more on Here’s how you can write a great headline ……
Tags: Add new tag, advertising, book, Bradley J Sugars, Business Coach, copy, discover, franchise, headline, McGraw Hill, offer, target, written 3 Comments | Read the rest of this entry »
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