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One of the most common mistakes people make when they first start writing advertising copy, is being too “clever”.

They try to impress people with their ability to write funny or inventive advertising copy, rather than simply getting the message across.

Read more on Who Are Your Ads Speaking To? Part Three…

In my last post we talked about the importance of tailoring your ad to the market you desire, now let’s take an example.

Say a local butcher wants to place an ad. Not being the smartest businessman, he simply writes his name at the top and his phone number at the bottom. He sits back, looking over his ad – this will bring in heaps of customers’ he mistakenly thinks. Of course, nobody bothers to look at his ad because it’s completely uninteresting.

Read more on Who Are Your Ads Speaking To? Part Two…

Most people wrongly believe that good ads have to be funny, well written or visually dramatic.

The truth is, the very best ads work because of the strategy behind them.

Think about it this way, if you’ve prepared a delicious meal and your dinner guests are hungry, they probably won’t care what kind of plates you serve the meal on. Put another way, if your message and offer appeals to the people you’re writing to, it barely matters how you present it.

Read more on Who Are Your Ads Speaking To? Part One…

Open-ended questions are an excellent way to ensure customer involvement in the buying process and are key to identifying not only what they need but a lot about themselves and their motivations as a customer.

Read more on Building Rapport and Qualifying Leads…

When you think of a good salesperson, what’s the one thing that comes to mind? Often the thing they have in common is personality. Salespeople are often gregarious and fun to be around, but when asked how to quantify and teach personality to others these super salespeople are often stumped.

Read more on What’s More Important to Sales, Personality or Scripts?…

Dozens of industries are taking advantage of the oldest marketing strategy in the world, improved selling skills, while many other businesses struggle, oblivious to the benefits of proper selling techniques to their detriment.

Read more on Improve Your Selling Techniques, Improve your Business…

You want to get new customers, but only if they come back and buy from you time and again.

You see, each time you market to a new customer it costs you money.

Read more on Do you know how to buy customers?…

Putting together the “Dream Team” for your business can be as easy as taking an “action” rather than “information approach”. With a plethora of training options open to employers it can often be puzzling when trying to find the strategies that will achieve the desired results.

Read more on Build Your Dream Team…

As they say, you can lead a horse to water, but you can’t make him drink… or can you?

For any business, there comes a time when you simply have to ask your customers to buy from you. It’s not being pushy, it’s simply good business.

Read more on Are you afraid to ask your customers to buy?…

Ask the average business owner and they’ll tell you that advertising is an expense, just another bill which needs to be paid at the end of the month. But when you stop and think about it, advertising is really an investment that can give you unequalled returns if you go about it the right way.

Read more on Do you view Advertising as an Investment?…