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Posts Tagged ‘discount’

Raise Your Prices, Don’t Lower Your Profits

YOU CAN SEE IT NOW, another sale sign out front of a retail store. For some strange reason people believe that dropping their prices will make them more money. It’s crazy … clear more stock yes, get you a job yes, build revenue yes, but make you more PROFIT … absolutely not.

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DISCOUNTING … the business killer …

OK, just a short message today …

STOP discounting … it is the #1 business killer …

Think of this, if you have a 20% margin and then have a 10% off sale you have to sell TWICE as much to make the same Gross Profit …

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