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	<title>Brad Sugars&#039; Blog &#187; Founder and Chairman Brad Sugars</title>
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		<title>5 Simple Ways to Improve Profit Margins</title>
		<link>http://bradsugarsblog.com/5-simple-ways-to-improve-profit-margins/</link>
		<comments>http://bradsugarsblog.com/5-simple-ways-to-improve-profit-margins/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 19:33:33 +0000</pubDate>
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				<category><![CDATA[Brad Sugars' Blogs]]></category>
		<category><![CDATA[5 simple ways to boost profits]]></category>
		<category><![CDATA[ActionCOACH]]></category>
		<category><![CDATA[Founder and Chairman Brad Sugars]]></category>

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		<description><![CDATA[<p>Are you looking to make more money in your business?</p>
<p>Well, I have good news for you.</p>
<p>Here’s five simple strategies to boost your profit margins … today!</p>
<p><strong>1) Increase your prices.</strong> This is the fastest and easiest way to boost your margins, and I’ve found that business owners tend to be more afraid of raising prices than their customers are.</p>
<p><a href="http://bradsugarsblog.com/5-simple-ways-to-improve-profit-margins/" class="more-link">Read more on 5 Simple Ways to Improve Profit Margins...</a></p>
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			<content:encoded><![CDATA[<p>Are you looking to make more money in your business?</p>
<p>Well, I have good news for you.</p>
<p>Here’s five simple strategies to boost your profit margins … today!</p>
<p><strong>1) Increase your prices.</strong> This is the fastest and easiest way to boost your margins, and I’ve found that business owners tend to be more afraid of raising prices than their customers are.</p>
<p>I’ve also noticed most customers won’t notice the increase and the ones who complain about it probably already complain about something else.</p>
<p>Start with at least 10%, and the chances are you’ll see the benefits of your increase faster than your customers notice the difference.</p>
<p>Now, you don’t want to draw attention to the increases, but if customers ask, explain the reasons and then focus on the benefits of your products or services.</p>
<p><strong>2) Stop Discounting.</strong> If you constantly discount, why have a regular price? Remember, you never want to be thought of as a discount business.</p>
<p>Discounting costs you money and gives the impression that your usual prices are a rip-off.</p>
<p>Customers may not buy from you today because they think an item might go on sale tomorrow.</p>
<p>Instead of discounting, focus on the value and benefits you provide and offer as much add on value as much as possible.</p>
<p><strong>3) Know your Actual Costs.</strong> In many businesses, expenses are never truly evaluated. If you know what your actual costs are, you can find ways to reduce them.</p>
<p>Sit down and spend a few days checking everything about your business.</p>
<p>As you go forward, take what you’ve learned in your evaluation and seek numerous quotes when purchasing anything of an ongoing nature.</p>
<p><strong>4) View Costs as a Percentage of Sales.</strong> This gives you an idea of how many sales you need to make before you start showing profit.</p>
<p>How much does it cost to keep your doors open every week?</p>
<p>What time of the day or week or month does your business become profitable?</p>
<p>Once you view your costs as a percentage of sales, then you can figure out how many sales are needed to cover that cost.</p>
<p>To get the most out of this, you’ll need to communicate the information to your team, since they need to know what your business needs to stay open.</p>
<p>Put a big whiteboard up in your business with a countdown to break-even and profit. You will be surprised how much your team will respond to this.</p>
<p>Having a reward system that kicks in after you reach your break- even point is a great way to keep your team motivated and understand what you need to make your business grow.</p>
<p><strong>5) Decrease Your Range.</strong> The greater the range of products, the more suppliers you have, the more shelf space you need, the more money you have invested in stock, the more costs you have.</p>
<p>It’s a never ending cycle for some businesses …</p>
<p>Eliminating slow moving stock or bundling is a great way to make more money per item sold.</p>
<p>You should be able to negotiate better deals with suppliers if you are buying fast moving items from them, which can lead to better deals for your customers.</p>
<p>Remember to monitor the movements of every item you sell and invest more in stock that moves quickly.</p>
<p>By following these simple steps, you can boost your profit margins and increase your overall profitability.</p>
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