There are so many great points, BUT ... and it's a big but ...

Unlike other forms of media, there are no journalistic controls, no ethics and totally anonymous posts that can be totally fraudulent, totally defamatory and also just plain downright disgraceful ...

From personal experience, I have had things posted about my family, about me privately, even my home address and phone number, people called me a fraud, a conman, a ripoff guy and so much more ... ALL ANONYMOUSLY and I cannot get it taken down ...

If you think it gets me mad, it used to ... not anymore ... because while it seems you cannot fight back, you can ...

Here's what do you do if you are attacked on the Internet ... ?

5 things that are vital ...

1.  Answer EVERY allegation with total transparency but only do it on a site that YOU CONTROL ... never answer on their site, put a link from their site to a site you control ...

2. Give your good customers, team members and clients a place to speak up, a place to be heard and seen, allow them to post their own replies ... get the positive voices out there ... hope you can comment here and do just that ...

3.  Make sure you control the search and domain of your name, build strength in your site and many other sites with your name in them, for example, I have not just www.bradsugars.com, but also www.aboutbradsugars.com, www.askbradsugars.com and www.actionspeakslouderthanwords.com ...

4.  Make sure you are linked to from as many other sites as possible ... get other people writing about you and talking about you and linking to your sites ...

5.  Blog, Facebook, Tweet, LinkedIN and get yourself out there and let people know who you really are ...

If you are one of my coaches, franchisees or clients, or one of the entrepreneurs I have trained, or a reader of my books, let people know the truth about ActionCOACH ...

Have a great day ... Brad Sugars