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Posts Tagged ‘leads’

Who Are Your Ads Speaking To? Part Three

One of the most common mistakes people make when they first start writing advertising copy, is being too “clever”.

They try to impress people with their ability to write funny or inventive advertising copy, rather than simply getting the message across.

Read more on Who Are Your Ads Speaking To? Part Three…

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Building Rapport and Qualifying Leads

Open-ended questions are an excellent way to ensure customer involvement in the buying process and are key to identifying not only what they need but a lot about themselves and their motivations as a customer.

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You’ll Never Make a Fortune Saving a Wage

By Brad Sugars

Yes, saving a wage is killing your business.  And, I mean that literally …

I know. I see the accountants saying, you have to run lean to get a decent profit, right?

Read more on You’ll Never Make a Fortune Saving a Wage…

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Greatest Secret in the Business World – Part 2

By Brad Sugars

Last month, we looked at the “Five Ways” and showed you how easy it was to get a 61 per cent increase in your bottom line … If you missed it, call for a back issue, because it truly is a great “secret” of business.

Read more on Greatest Secret in the Business World – Part 2…

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Leads x Conversion Rate = Customers …

You know there are very few companies who don’t want more customers.  In fact, most of us would love nothing more than to keep a steady flow of them on tap day in and day out.

Read more on Leads x Conversion Rate = Customers ……

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