Today I want you to really understand what a customer is worth, and not just your best customer, but an average customer ... what is their lifetime value ... ?

Think of this, how long does an average client buy from you, how many times a year, for how many years ... ?

A simple example, my favorite Las Vegas restaurant, N9NE, steak house at the Palms ... now, I am no where near an average customer, I'm a great customer, but think of this, I've bought at least 100 people in to taste Chef Barry's creations ( it's now in the Top 100 restaurants in the World).

Think of that, if Chef Barry's average customer or your average customer bought in only 5 referrals, how much are they worth?  Then how much are the 5 referrals worth and then again what if the 5 referrals on average bring in 5 referrals ?????

What does the Lifetime Value of a customer add up to for you?  Do the math and then work out what it's worth for you to keep the customers you've already got?   What are 3 things you can do to keep the best 20% of your clients/customers doing business with you?  Even knowing them is a start.

Then, what's it worth to BUY a new customer?  More on this one another time ...

All the Best ... Brad Sugars

Well, in my opinion, there is no good reason, they are just ripping themselves and their employers off ... it's like committing a little bit of personal fraud every day ...

You will NEVER find the perfect job until you are out of what you are doing now ... same goes for relationships, businesses you own and so on ...

As the old saying goes, you can never steal second with your foot still on first.

You have to LET GO, in order to grab onto something new ...

Think of it this way, hold your hands clenched tight now try to receive something new, you cannot, let go ...

You can never score a goal without taking the shot people ...

Daily rant over ... Brad

PS.  Natalie, go and resign ...